Monument

Website, brand and app for an alcohol recovery service.

Client
Monument
Through
Red Antler
Role
Digital Design Lead
Made
web, brand, product

Brief

An alcohol recovery platform that had to feel clinical enough to trust and human enough to lower the barrier to entry.

What Ryan did

Led digital design across brand, marketing site and app as one system, without leaning on the category's tropes.

Outcome

Brand identity, website and app design delivered.

Monument web section 'Build a plan with your care team' with a photo of a man holding coffee overlaid by appointment and message cardsMonument M logomark in dark green on a pale sage backgroundMonument science section with a photo of a woman by a window and 90% and 70% outcome statsMonument members section with a smiling man in an arched yellow-bordered photo and a testimonial cardMonument overview on iPhone: 'Realistic. Personalized. Accessible. Anywhere.' with a line illustrationMonument 'Before your appointment' intake intro on iPhone with a hand-drawn illustration

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