Judy

Store and brand for emergency ready-kits.

Client
Judy
Through
Red Antler
Role
Digital Design Lead
Year
2020
Made
web, brand

Brief

A direct-to-consumer emergency preparedness company that wanted to feel modern, approachable and design-forward, far from the survivalist look of the category.

What Ryan did

Led digital design, delivering brand and web together as one launch.

Outcome

Brand identity and website delivered for the launch.

Open on the canvasRead as markdownGet your Lass Pass

Judy desktop hero headline about a 72-hour emergency ready-kit above an illustration of a house sitting on an orange storage crateJudy mobile product page for The Mover, an orange roll-top emergency backpackJudy desktop kit page 'Everything you need for 72 hours' with packaged soap, poncho, towel, food, flashlight and a torchJudy mobile product page for The Starter, a close-up of an orange zip pouch with a Judy labelJudy home on iPhone: the ready-kit headline above an illustrated orange kitJudy 'What's inside?' page on iPhone with an illustrated kit and its contents list

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