# Monument

Website, brand and app for an alcohol recovery service.

- Client: Monument
- Through: Red Antler
- Role: Digital Design Lead
- Made: web, brand, product
- Sector: health

## Brief
An alcohol recovery platform that had to feel clinical enough to trust and human enough to lower the barrier to entry.

## What Ryan did
- Led digital design across brand, marketing site and app as one system, without leaning on the category's tropes.

## Outcome
- Brand identity, website and app design delivered.

## Frames
- [Monument web section 'Build a plan with your care team' with a photo of a man holding coffee overlaid by appointment and message cards](https://lass.is/media/projects/21-monument/21-1.jpg)
- [Monument M logomark in dark green on a pale sage background](https://lass.is/media/projects/21-monument/21-2.jpg)
- [Monument science section with a photo of a woman by a window and 90% and 70% outcome stats](https://lass.is/media/projects/21-monument/21-3.jpg)
- [Monument members section with a smiling man in an arched yellow-bordered photo and a testimonial card](https://lass.is/media/projects/21-monument/21-4.jpg)
- [Monument overview on iPhone: 'Realistic. Personalized. Accessible. Anywhere.' with a line illustration](https://lass.is/media/projects/21-monument/21-5.jpg)
- [Monument 'Before your appointment' intake intro on iPhone with a hand-drawn illustration](https://lass.is/media/projects/21-monument/21-6.jpg)

Related: [Judy](/work/judy.md) · [Skubana](/work/skubana.md)

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