# Judy

Store and brand for emergency ready-kits.

- Client: Judy
- Through: Red Antler
- Role: Digital Design Lead
- Year: 2020
- Made: web, brand
- Sector: consumer

## Brief
A direct-to-consumer emergency preparedness company that wanted to feel modern, approachable and design-forward, far from the survivalist look of the category.

## What Ryan did
- Led digital design, delivering brand and web together as one launch.

## Outcome
- Brand identity and website delivered for the launch.

## Frames
- [Judy desktop hero headline about a 72-hour emergency ready-kit above an illustration of a house sitting on an orange storage crate](https://lass.is/media/projects/20-judy/20-1.jpg)
- [Judy mobile product page for The Mover, an orange roll-top emergency backpack](https://lass.is/media/projects/20-judy/20-2.jpg)
- [Judy desktop kit page 'Everything you need for 72 hours' with packaged soap, poncho, towel, food, flashlight and a torch](https://lass.is/media/projects/20-judy/20-3.jpg)
- [Judy mobile product page for The Starter, a close-up of an orange zip pouch with a Judy label](https://lass.is/media/projects/20-judy/20-4.jpg)
- [Judy home on iPhone: the ready-kit headline above an illustrated orange kit](https://lass.is/media/projects/20-judy/20-5.jpg)
- [Judy 'What's inside?' page on iPhone with an illustrated kit and its contents list](https://lass.is/media/projects/20-judy/20-6.jpg)

Related: [Monument](/work/monument.md) · [Skubana](/work/skubana.md)

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