Google

GoUX, Google's internal UX content hub.

Client
Google
Through
Decimal Studios
Role
Brand and content system design
Year
2021
Made
brand, editorial, web

Brief

A central destination for Googlers: articles, video, podcasts and tutorials that support craft across the UX organization.

What Ryan did

Created a brand identity that reads as Google, but distinct from product UI.

Designed a flexible content system for multiple media types and a steady editorial cadence.

Outcome

The brand and content system shipped, and the hub launched with structured support for articles, video, audio and tutorials.

Tablet showing a goUX article titled The Power of Color PsychologyTablet showing a dark Journal page featuring Typography MattersDark goux homepage with the large tilted goux wordmark and a gradient Typography Matters feature cardLight goux homepage with black wordmark and an editorial grid of design articles and photosgoux Visual Design journal page with condensed headline and colourful art thumbnailsgoux article page 'The Power of Color Psychology' with a vivid isometric illustrationUX manager resources page with coaching, hiring and leadership sections beside abstract artworkDark goux Journal page with a Typography Matters lead story and article listgoux search for Machine learning with article results and a Leadership Workshop cardgoux home on iPhone: dark wordmark, a featured story and illustrated article cardsgoux Journal on iPhone with the Typography Matters lead story

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