# Google

GoUX, Google's internal UX content hub.

- Client: Google
- Through: Decimal Studios
- Role: Brand and content system design
- Year: 2021
- Made: brand, editorial, web
- Sector: media

## Brief
A central destination for Googlers: articles, video, podcasts and tutorials that support craft across the UX organization.

## What Ryan did
- Created a brand identity that reads as Google, but distinct from product UI.
- Designed a flexible content system for multiple media types and a steady editorial cadence.

## Outcome
- The brand and content system shipped, and the hub launched with structured support for articles, video, audio and tutorials.

## Frames
- [Tablet showing a goUX article titled The Power of Color Psychology](https://lass.is/media/website/web-3.jpg)
- [Tablet showing a dark Journal page featuring Typography Matters](https://lass.is/media/website/web-4.jpg)
- [Dark goux homepage with the large tilted goux wordmark and a gradient Typography Matters feature card](https://lass.is/media/projects/02-google/02-1.jpg)
- [Light goux homepage with black wordmark and an editorial grid of design articles and photos](https://lass.is/media/projects/02-google/02-2.jpg)
- [goux Visual Design journal page with condensed headline and colourful art thumbnails](https://lass.is/media/projects/02-google/02-3.jpg)
- [goux article page 'The Power of Color Psychology' with a vivid isometric illustration](https://lass.is/media/projects/02-google/02-4.jpg)
- [UX manager resources page with coaching, hiring and leadership sections beside abstract artwork](https://lass.is/media/projects/02-google/02-5.jpg)
- [Dark goux Journal page with a Typography Matters lead story and article list](https://lass.is/media/projects/02-google/02-6.jpg)
- [goux search for Machine learning with article results and a Leadership Workshop card](https://lass.is/media/projects/02-google/02-7.jpg)
- [goux home on iPhone: dark wordmark, a featured story and illustrated article cards](https://lass.is/media/projects/02-google/02-8.jpg)
- [goux Journal on iPhone with the Typography Matters lead story](https://lass.is/media/projects/02-google/02-9.jpg)

Related: [Se.ro](/work/sero.md) · [Serotonin](/work/serotonin.md)

Page: https://lass.is/work/google · [Hire Ryan](/hire.md) · [All projects](/index.md)