Serotonin

Event posters, research and the site for a web3 agency.

Client
Serotonin
Year
2025
Made
brand, campaign, web

Brief

The parent brand and agency for marketing, strategy and go-to-market in web3, crypto and future tech, positioned against both degen-coded and generic SaaS aesthetics.

What Ryan did

Built the brand identity and visual system.

Extended one creative direction across marketing, social and event branding, and designed the website.

Outcome

The full brand system shipped and the website went live, with design support across multiple client engagements.

Open on the canvasRead as markdownGet your Lass Pass

Phone showing a dark Research feed of articles on onchain credit and agent paymentsSerotonin event poster: '007 Shaken Not Stirred' in red and white serif beside a tilted ace of spadesCard-suit icon row with a melting smiley in place of one suit, on beige, for a crypto poker tournament in CannesPoker Night DAS London poster: brown line-drawn London skyline under bold headline on creamPoker Night DAS London social post in red, co-branded with Blockworks and Flow TradersSerotonin website hero: dark particle cloud swirling across a pale grey screenSerotonin website hero: particle flock forming a bird shape with 'BIRD' typed in the centreFramed card-suit poster leaning against a white wall in soft daylightPoker Night DAS London banner in pink on brown with the Royal Horseguards Hotel datePoker Night DAS London banner in red on dark green with a line-drawn skylineSerotonin maze pattern: white interlocking line tiles on blackRow of card-suit marks in black and orange on cream

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