# Serotonin

Event posters, research and the site for a web3 agency.

- Client: Serotonin
- Year: 2025
- Made: brand, campaign, web
- Sector: web3

## Brief
The parent brand and agency for marketing, strategy and go-to-market in web3, crypto and future tech, positioned against both degen-coded and generic SaaS aesthetics.

## What Ryan did
- Built the brand identity and visual system.
- Extended one creative direction across marketing, social and event branding, and designed the website.

## Outcome
- The full brand system shipped and the website went live, with design support across multiple client engagements.

## Frames
- [Phone showing a dark Research feed of articles on onchain credit and agent payments](https://lass.is/media/website/web-2.jpg)
- [Serotonin event poster: '007 Shaken Not Stirred' in red and white serif beside a tilted ace of spades](https://lass.is/media/projects/10-serotonin/10-1.jpg)
- [Card-suit icon row with a melting smiley in place of one suit, on beige, for a crypto poker tournament in Cannes](https://lass.is/media/projects/10-serotonin/10-2.jpg)
- [Poker Night DAS London poster: brown line-drawn London skyline under bold headline on cream](https://lass.is/media/projects/10-serotonin/10-3.jpg)
- [Poker Night DAS London social post in red, co-branded with Blockworks and Flow Traders](https://lass.is/media/projects/10-serotonin/10-4.jpg)
- [Serotonin website hero: dark particle cloud swirling across a pale grey screen](https://lass.is/media/projects/10-serotonin/10-5.jpg)
- [Serotonin website hero: particle flock forming a bird shape with 'BIRD' typed in the centre](https://lass.is/media/projects/10-serotonin/10-6.jpg)
- [Framed card-suit poster leaning against a white wall in soft daylight](https://lass.is/media/projects/10-serotonin/10-7.jpg)
- [Poker Night DAS London banner in pink on brown with the Royal Horseguards Hotel date](https://lass.is/media/projects/10-serotonin/10-8.jpg)
- [Poker Night DAS London banner in red on dark green with a line-drawn skyline](https://lass.is/media/projects/10-serotonin/10-9.jpg)
- [Serotonin maze pattern: white interlocking line tiles on black](https://lass.is/media/projects/10-serotonin/10-10.jpg)
- [Row of card-suit marks in black and orange on cream](https://lass.is/media/projects/10-serotonin/10-11.jpg)

Related: [Se.ro](/work/sero.md) · [Conviction](/work/conviction.md) · [Corda](/work/corda.md)

Page: https://lass.is/work/serotonin · [Hire Ryan](/hire.md) · [All projects](/index.md)