# Nezzo

Brand identity for an AI agent infrastructure company.

- Client: Nezzo
- Role: Brand and design direction
- Year: 2024
- Made: brand
- Sector: ai

## Brief
An identity for a technical infrastructure product in a crowded AI category, built on a clock-face system.

## What Ryan did
- Created a system distinct enough to signal seriousness without the usual AI-startup visual tropes.

## Outcome
- Brand identity delivered.

## Frames
- [Cream Nezzo wordmark centred on a black dotted background](https://lass.is/media/projects/07-nezzo/07-1.jpg)
- [Grid of cream clock-face circles with varied hand angles on black](https://lass.is/media/projects/07-nezzo/07-2.jpg)
- [Nezzo type styles on black, headlines like 'Persistence under pressure' and 'Durable agent infrastructure'](https://lass.is/media/projects/07-nezzo/07-3.jpg)

Related: [CMTD](/work/cmtd.md) · [Awning](/work/awning.md)

Page: https://lass.is/work/nezzo · [Hire Ryan](/hire.md) · [All projects](/index.md)