# Info

Ryan Lasswell is a designer partnering with founders and startups to bring ideas to life. He works across product (knowing what to build), brand (making clients stand out), systems (ensuring trust, efficiency and cohesion) and agents (to help build faster than ever).

Available from Q1 2027. Works remotely.

## Projects
> Ranked by Ryan, best first.

| #  | project        | what                                                   | made                           | sector      | year | record                               |
|----|----------------|--------------------------------------------------------|--------------------------------|-------------|------|--------------------------------------|
| 01 | Se.ro          | A network for the people building web3                 | brand, product, web, 3d        | web3        | 2026 | [sero.md](/work/sero.md)             |
| 02 | Unqork         | No-code builder for enterprise apps                    | product, systems               | enterprise  |      | [unqork.md](/work/unqork.md)         |
| 03 | Google         | GoUX, Google's internal UX content hub                 | brand, editorial, web          | media       | 2021 | [google.md](/work/google.md)         |
| 04 | Lass.fm        | A music player of Ryan's own                           | product, web, creative code    | personal    | 2025 | [lassfm.md](/work/lassfm.md)         |
| 05 | Space+Time     | A drag-and-scroll archive of architecture photographs  | product, web, creative code    | personal    | 2025 | [spacetime.md](/work/spacetime.md)   |
| 06 | Generative Art | Creative-code sketches: fields, flow lines and glyphs  | creative code                  | personal    |      | [generative.md](/work/generative.md) |
| 07 | Nezzo          | Brand identity for an AI agent infrastructure company  | brand                          | ai          | 2024 | [nezzo.md](/work/nezzo.md)           |
| 08 | Conviction     | A podcast and editorial brand, by Serotonin            | brand, merch, video, editorial | web3        |      | [conviction.md](/work/conviction.md) |
| 09 | Endgame        | Podcast identity and pixel cover art                   | brand, illustration            | media       |      | [endgame.md](/work/endgame.md)       |
| 10 | Serotonin      | Event posters, research and the site for a web3 agency | brand, campaign, web           | web3        | 2025 | [serotonin.md](/work/serotonin.md)   |
| 11 | Corda          | "Trillions" billboard and key visuals                  | campaign, brand, print         | fintech     |      | [corda.md](/work/corda.md)           |
| 12 | Chronicle      | "What's in your wrapper?" campaign                     | campaign                       | web3        |      | [chronicle.md](/work/chronicle.md)   |
| 13 | CMTD           | CMT Digital identity in scan lines                     | brand, web                     | fintech     |      | [cmtd.md](/work/cmtd.md)             |
| 14 | inyc           | Events app for New York                                | product, mobile                | consumer    | 2020 | [inyc.md](/work/inyc.md)             |
| 15 | SMTM           | Publishing app and post editor for creators            | product, mobile                | media       | 2018 | [smtm.md](/work/smtm.md)             |
| 16 | Savant         | Smart-home control app                                 | product, mobile                | home        |      | [savant.md](/work/savant.md)         |
| 17 | Sonar          | Mortgage pipeline on mobile                            | product, mobile                | fintech     | 2024 | [sonar.md](/work/sonar.md)           |
| 18 | Skubana        | Marketing site and brand for commerce operations       | web, brand                     | commerce    | 2018 | [skubana.md](/work/skubana.md)       |
| 19 | Judy           | Store and brand for emergency ready-kits               | web, brand                     | consumer    | 2020 | [judy.md](/work/judy.md)             |
| 20 | Monument       | Website, brand and app for an alcohol recovery service | web, brand, product            | health      |      | [monument.md](/work/monument.md)     |
| 21 | Awning         | Symbol and identity for a real estate rental company   | brand                          | real estate | 2024 | [awning.md](/work/awning.md)         |
| 22 | Shake          | Wordmark and identity for a spice company              | brand                          | consumer    | 2023 | [shake.md](/work/shake.md)           |

## Services
Two offers; the projects show the range. Evidence for each: [/capabilities.md](/capabilities.md).
- **Product**: Product Design, Design Engineering, Design Systems
- **Brand**: Brand Identity, Creative Direction, AI-Native Design

## Stack
Figma · Paper · Framer · Claude Code · Codex · Midjourney · Flora · Cosmos · Obsidian · Granola

## Experience
| company        | role                    |
|----------------|-------------------------|
| Lass & Friends | Founder                 |
| Serotonin      | Design Director         |
| Unqork         | Lead Product Designer   |
| Red Antler     | Digital Design Lead     |
| Amelia.ai      | Senior Product Designer |
| Savant         | Product Designer        |
| Ogilvy         | Digital Designer        |
| HUSH           | Designer                |

## Education
Bachelor of Environmental Design (architecture), University of Colorado.

## Contact
hello@ryanlass.co · [hire through Lass](/hire.md) · [questions](/faq.md) · [home](/llms.txt)
- https://www.linkedin.com/in/ryanlass
- https://github.com/ryanlass
- https://x.com/lassandfriends